Archives: Projects
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Experience Design
As trust in digital marketing has waned among our audiences, we have sought opportunities to create compelling in-person experiences that promote our brand. Our hope is that immersive, multi-sensory events and shows create lasting impressions and repeated engagement from audiences as wide-ranging as students, members of the public and alumni. The Challenge As more tools…
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A&S Rebrand
I collaborated with Erika Randall to design a wholesale rebranding of the University of Colorado Boulder’s College of Arts and Sciences (A&S). According to findings so far, we successfully created a unifying identity, strengthened the college’s marketing and dramatically boosted stakeholder affinity. The challenge In spring 2022, Erika Randall, CU Boulder’s new associate dean for…
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A&S Student Page Revamp
In late 2020, two units in the University of Colorado Boulder’s College of Arts and Sciences (A&S) asked our team to design an online resource that showcases curricular and noncurricular opportunities. Relying on user-centric design methods and agile project management, our team envisioned and designed a website that rapidly connects students to enriching experiences.
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Pre-health UX Writing
I designed a website for CU Boulder’s pre-health program. While I also created the site’s layout and navigation, this post focuses on UX writing.
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Social Town Hall UX
Last year, I worked out a seamless virtual event user experience (UX) that was effective enough to appear invisible to viewers and panelists. The blog post covers my process and a few tips for running live, virtual broadcasts.
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Presentations Design
Of late, I’ve had the chance to play with PowerPoint quite a bit. Here are a few, recent clips and slide designs.
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CU Boulder advising center website redesign
Using human-centered design, our team used top task analyses, card sorts, focus groups and design workshops with students to better understand how they use the website. Our findings drove our revamp, which we validated using pre- and post-launch analytics. That subsequent engagement research helped drive new content ideas, like the resource library.
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EMAIL NEWSLETTERS
CU Boulder’s College of Arts and Sciences conducts profound research and offers incredible opportunities to its students. However, the amount of information can be overwhelming and challenging for users to begin to find. In the past year, I have launched two newsletters meant to improve overall awareness of the exceptional work conducted by our faculty,…
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Journey-based Recruitment Strategy
To improve the user experience of prospective students who apply to and attend CU Boulder’s College of Arts and Sciences, we created recruitment “journeys” and tightly aligned our marketing and sales tactics. About the project In 2018, CU Boulder’s College of Arts and Sciences (A&S) created a marketing and recruitment team (i.e., marketing and sales)…
Tim Grassley 