Author: tgrassley
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Stats for a Shy Guy
I love Seattle Mariners baseball, but not in a wear the swag, go to games, normal-fan way. I grew up following the team’s ebbs and flows, and in 1995—when Edgar Martinez laced that iconic double and propelled Griffey around third to the game-winning dog pile at home, Griffey’s smile still ablaze on Seattle fans’ walls…
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Average: Coming of age in the time of big data
I have a strange relationship with data. On one hand, I’m stunned by the rapid pace with which we synthesize vast amounts of information about people and their behavior. As a marketer, I’ve grown accustomed to the ease I can identify audiences and their interests. For someone who is both creative and data-literate, I’ve found…
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AI-vangelism vs. collaboration
I recently listened to a McKinsey panel discussion on AI meant to critique the hype around the new technology. Most of the sitting were aglow with AI’s potential to reshape productivity and spur a new era of what they believe will be creative, individual genius. Each of us will adopt an AI agent that will…
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Too fast, with fury: Marketing segmentation and bottom-line thinking
I love Disney. Their crafting of in-person experiences with attention to minutest detail is second to none. I study their decisions in light of my own marketing strategies and innovations, and I’ve spent much of the last two years diving into their approach to experience design (i.e., Imagineering). Then I came across Daniel Currell’s exceptionally…
Tim Grassley 